Design is for humans!

The realm of tech innovation and app development moves so quickly that ideas need to be processed and developed at lightening speed. In order to move an idea to production we offer a concepting service to our development agencies and clients to illustrate their ideas quickly and accurately for pitching and investment processes. We consult with our clients to develop their user profiles and flesh out their unique ideas into storyboard format.

What is a User Profile?

A user profile is a practical character sketch of the person/people who will engage with the app. The user profile combines target audience information (such as demographics and lifestyle) with a problem that needs to be solved. This archetype then becomes a character on the storyboard who engages with the product.

What is User Experience Storyboarding?

Similar to the storyboards used for a commercial or film, UX storyboarding is a way to visually present a tech innovation or app concept to the client and project stakeholders. It involves a series of sketches illustrating how the user(s) will interact with the product. This helps the client to understand the concept and accelerates production by making functionality decisions early on in the process.

Why do you do this?

Most importantly, because we value human centered design, as do many of our clients and collaborators. Simply put, human centered design is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process (wikipedia). As with any form of design, tech innovation cannot exist in a vaccuum and it is essential that the market is carefully analysed and considered during the design process. Technology and apps should be there to enhance human flourishing, not make life more complicated.


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Hahndiek Creative offers a broad creative skillset
including branding, UI/UX, web design and
development, book concepts and illustration.

Amy-Jean Hahndiek is a multi-disciplinary freelance creative currently based in Cape Town, South Africa.

With over 5 years’ experience in the creative industry, Amy-Jean relishes creative projects that require conceptual ingenuity and problem-solving, whether it be finely crafted branding, cutting-edge UI/UX, innovative book concepts or eye-catching illustration.

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